The Best of Allëdjo: Highlights from 2024
As we step into 2025, we take a moment to look back at 2024—a year filled with creativity, growth, and unforgettable moments that shaped Allëdjo’s journey. From celebrated launches to international recognition, these highlights reflect the milestones that made the past year remarkable.
LAUNCH OF THE DAHOMEY ESCAPE COLLECTION X SOHO HOUSE PARIS - June 2024
We started the year with a landmark event—the launch of our Dahomey Escape Collection at the prestigious Soho House Paris. This collection, inspired by the cultural richness and vibrant history of Benin, brought bold colors, intricate patterns, and refined craftsmanship to life. The evening was a celebration of creativity, community, and timeless style.
ALLËDJO IN THE PRESS: A GLOBAL SPOTLIGHT - June & July 2024
This year, Allëdjo’s journey caught the attention of major publications, reinforcing our mission to celebrate culture and craftsmanship & cementing our presence in the global fashion narrative:
Fashion Network celebrated our creativity and cultural heritage in the article, “Allëdjo, bright and brilliant from Benin.”
Madame Figaro featured us in their list of “7 fashion brands that inspire a longing for vacation,” highlighting our unique aesthetic. Read the feature here.
Technikart Magazine spotlighted our founder, Kassim Lassissi, in an interview titled “Une Personne d’Expérience,” edition July 2024, reflecting on Allëdjo’s six-year journey and the deep cultural inspiration behind our collections. Read the digital version here.
A SUMMER ESCAPE: POP-UP X SOHO HOUSE MYKONOS - July 2024
The journey continued as we brought the Dahomey Escape Collection to the idyllic shores of Mykonos. Our pop-up at Soho House Mykonos was a perfect blend of effortless style and sun-soaked luxury, showcasing Alledjö’s vision to create travel-inspired pieces that resonate globally.
RUNWAY DEBUT AT THE FRANCOPHONIE FASHION SHOW - October 2024
A monumental moment for Allëdjo—our pieces made their runway debut at the Francophone Fashion Show in Paris, “Refaire le Monde,” organized by the French Ministry of Foreign Affairs and the Festival de la Francophonie. Representing Benin on an international stage was an honor, and under the artistic direction of Jenke Ahmed Tailly, the show was a vibrant celebration of culture and creativity.
CANEX (CREATIVE AFRICA NEXUS) WEEKEND IN ALGIERS - October 2024
We were honored to participate in the CANEX Luxury Buyer Lounge, powered by Afreximbank, during the CANEX Weekend in Algiers. This platform allowed us to connect with industry leaders, showcase our craftsmanship, and explore exciting opportunities in the luxury market.
CULTURAL CONNECTIONS: POP-UP X WE LOVE EYA IN COTONOU - December 2024
In a heartfelt moment, we returned to Benin for a pop-up at the WE LOVE EYA Musical Festival in Cotonou. This collaboration brought Allëdjo back to its roots, allowing us to connect directly with our community through music, art, and design.
NINHO WEARS ALLËDJO AT WE LOVE EYA FESTIVAL - December 2024
A proud moment etched in time—renowned French rapper & singer Ninho graced the stage of the WE LOVE EYA Festival wearing our Alê Set. Seeing our design take center stage in such a vibrant cultural celebration was truly unforgettable
CNN: PROMOTING BENIN’S TEXTILE INDUSTRY - December 2024
We were honored to be invited by CNN to be featured in a documentary promoting Benin’s vibrant textile industry. This opportunity allowed us to showcase the artistry, culture, and craftsmanship that inspire Allëdjo’s designs on a global stage. Stay tuned for the full documentary release, as we continue to celebrate and elevate the creative heritage of Benin.
2024 was a year of growth, gratitude, and global connection. From pop-ups in Paris, Mykonos, and Cotonou to international recognition and runway debuts, each moment affirmed our belief in the power of cultural exchange and timeless design.
As we step into 2025, we carry with us the lessons, experiences, and inspiration of this remarkable year. Thank you for being a part of our journey—we look forward to creating even more meaningful moments together in the year ahead.
With gratitude and love,
Kassim X